Social media in the fashion industry: fundamentals, strategy and research methods
Auteur :
SanMiguel, Patricia / Nobile, Tekila Harley / Sánchez-Blanco, Cristina / Sabatini, Nadzeya
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032826561
Date de publication :
7 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.