Transforming big pharma: assessing the strategic alternatives
Auteur :
Ansell, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032837338
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products. He shows that there is sound evidence t