Principles of islamic marketing, the
Auteur :
Alserhan, Baker Ahmad
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838595
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by