Consumer engagement in the cultural sector: museums and science centres
Auteur :
Kosiada-Sylburska, Magdalena / Bryła, Paweł
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032909912
Date de publication :
31 mars 2025
Dimensions :
23,4 x 15,6 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.