Sponsorship in marketing: effective partnerships in sports, arts, and events
Auteur :
Cornwell, T. Bettina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032941639
Date de publication :
1 mai 2025
Dimensions :
24,6 x 17,4 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.