Contemporary issues in sports marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032968353
Date de publication :
12 févr. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
412 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.