Crowdfunding: an innovative way to fund a business idea
Auteur :
Sharma, Anita / Babu, Vimal / Vij, Sanket
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032984513
Date de publication :
5 nov. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores crowdfunding as a transformative alternative that enables fund raisers to mobilize capital directly from large numbers of individuals through dedicated online platforms. It examines how this innovative medium challenges conventional funding sources and empowers entrepreneurs, with focus on developing economies.