Routledge companion to influencer marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041001706
Date de publication :
6 nov. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.