Market research and consumer insight: developing professionally researched marketing strategies and campaigns
Auteur :
Birn, Robin J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041042976
Date de publication :
10 nov. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.