Customer insight in tourism: segments, profiles and personas
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041069690
Date de publication :
13 nov. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.