Building iconic brands: the ultimate guide to developing brands that transform markets and inspire communities
Auteur :
Dorland, AnneMarie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041113874
Date de publication :
28 déc. 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Building Iconic Brands takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them.