Integrated marketing communications for sustainable prosperity: theory and practice
Auteur :
Zarkada, Anna K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041158158
Date de publication :
26 nov. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.