Handbook of market research for life science companies, the: navigating the gap between lab and market
Auteur :
Denault, Jean-Francois
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041223245
Date de publication :
1 sept. 2026
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps.