China, tourism and technology: how china’s digital eco-systems are transforming global travel
Auteur :
Bowerman, Gary
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041315650
Date de publication :
18 déc. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
China, Tourism and Technology examines how China’s home-grown digital ecosystems and AI models are reshaping global travel, charting its rise to the world’s largest travel economy and how Super Apps, AI start-ups and mega-brands, and government-backed tech strategies continue to shape tourism worldwide.