Business of public relations, the: practical strategies for modern communication
Auteur :
Vignati, Fabrizio
Éditeur :
Taylor & Francis Ltd
ISBN :
9781041340485
Date de publication :
22 janv. 2027
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.