American presidential campaigns in the attention economy
Auteur :
Budak, Ceren / Ladd, Jonathan M. / Pasek, Josh / Singh, Lisa / Traugott, Michael W.
Éditeur :
Cambridge University Press
ISBN :
9781047779975
Date de publication :
31 août 2026
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the social media era, people and organizations fight over the public's attention. This competition is especially intense in US presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills suited this environment. This title is also available as Open Access on Cambridge Core.