Law of reputation and brands in the asia pacific, the
Éditeur :
Cambridge University Press
ISBN :
9781107017726
Date de publication :
8 mars 2012
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.