Service business development: strategies for value creation in manufacturing firms
Auteur :
Fischer, Thomas / Gebauer, Heiko / Fleisch, Elgar
Éditeur :
Cambridge University Press
ISBN :
9781107022454
Date de publication :
24 mai 2012
Dimensions :
23,5 x 15,4 x 1,9 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.