Brands, geographical origin, and the global economy: a history from the nineteenth century to the present
Auteur :
Higgins, David M.
Éditeur :
Cambridge University Press
ISBN :
9781107032675
Date de publication :
26 mai 2018
Dimensions :
23,5 x 15,7 x 2,3 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in …' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.