Law and creativity in the age of the entertainment franchise
Éditeur :
Cambridge University Press
ISBN :
9781107039896
Date de publication :
13 nov. 2014
Dimensions :
23,5 x 15,7 x 1,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Much of the value in the entertainment industry today lies in franchises – fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity – that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.