Best-worst scaling: theory, methods and applications
Auteur :
Louviere, Jordan J. / Flynn, Terry N. / Marley, A. A. J.
Éditeur :
Cambridge University Press
ISBN :
9781107043152
Date de publication :
23 sept. 2015
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
890 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.