Understanding multinationals from emerging markets
Éditeur :
Cambridge University Press
ISBN :
9781107064539
Date de publication :
26 juin 2014
Dimensions :
23,5 x 15,7 x 2,3 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.