Crisis, resilience and survival: lessons from the global auto industry
Auteur :
Holweg, Matthias / Oliver, Nick
Éditeur :
Cambridge University Press
ISBN :
9781107076013
Date de publication :
1 déc. 2015
Dimensions :
23,5 x 15,7 x 2,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms engaged in this huge but turbulent realm of business. It uses high-profile cases to explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure.