Hacking the electorate: how campaigns perceive voters
Auteur :
Hersh, Eitan D.
Éditeur :
Cambridge University Press
ISBN :
9781107102897
Date de publication :
9 juin 2015
Dimensions :
23,5 x 15,7 x 1,9 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.