Brands, competition law and ip
Éditeur :
Cambridge University Press
ISBN :
9781107103467
Date de publication :
20 juil. 2015
Dimensions :
23,5 x 15,9 x 2,0 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.