Multilatinas: strategies for internationalisation
Auteur :
COLLECTIF
Éditeur :
Cambridge University Press
ISBN :
9781107130043
Date de publication :
16 nov. 2017
Dimensions :
23,5 x 15,8 x 2,0 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book studies the internationalization strategies of sixty-two large Latin American multinational companies, drawing on survey-based data on their organizational resources and environment. It is an invaluable read for graduate students in international business focusing on Latin America, as well as executives and practitioners in Latin American businesses.