Performance at the limit: business lessons from formula 1® motor racing
Auteur :
Jenkins, Mark / Pasternak, Ken / West, Richard
Éditeur :
Cambridge University Press
ISBN :
9781107136120
Date de publication :
30 juin 2016
Dimensions :
23,5 x 15,8 x 2,0 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is aimed at business professionals and graduate students taking courses in strategic management. It uses the case of Formula 1® to show how businesses can achieve optimal performance in competitive and dynamic environments. This third edition has updated interviews and lessons applied to business context.