Intellectual property for managers and investors: a guide to evaluating, protecting and exploiting ip
Auteur :
Frank, Steven J.
Éditeur :
Cambridge University Press
ISBN :
9781107407466
Date de publication :
13 sept. 2012
Dimensions :
22,4 x 17,0 x 1,0 cm
Poids :
310 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.