Emerging market multinationals: managing operational challenges for sustained international growth
Auteur :
Cuervo-Cazurra, Alvaro / Newburry, William / Park, Seung Ho
Éditeur :
Cambridge University Press
ISBN :
9781107421523
Date de publication :
17 mars 2016
Dimensions :
22,7 x 15,1 x 1,3 cm
Poids :
350 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.