Psychology of innovation in organizations, the
Auteur :
Cropley, David H. / Cropley, Arthur J.
Éditeur :
Cambridge University Press
ISBN :
9781107459175
Date de publication :
22 juil. 2015
Dimensions :
22,8 x 15,1 x 1,5 cm
Poids :
380 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.