Corporate strategy: tools for analysis and decision-making
Auteur :
Puranam, Phanish / Vanneste, Bart
Éditeur :
Cambridge University Press
ISBN :
9781107544048
Date de publication :
21 mars 2016
Dimensions :
25,7 x 22,9 x 1,8 cm
Poids :
512 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.