Political branding in cities: the decline of machine politics in bogotá, naples, and chicago
Auteur :
Pasotti, Eleonora
Éditeur :
Cambridge University Press
ISBN :
9781108438612
Date de publication :
26 oct. 2017
Dimensions :
23,0 x 15,3 x 2,0 cm
Poids :
470 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.