Art of strategy, the: sun tzu, michael porter, and beyond
Auteur :
Moon, Hwy-Chang
Éditeur :
Cambridge University Press
ISBN :
9781108455800
Date de publication :
9 août 2018
Dimensions :
22,7 x 15,0 x 1,6 cm
Poids :
540 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.