Performance at the limit: business lessons from formula 1® motor racing
Auteur :
Jenkins, Mark / Pasternak, Ken / West, Richard
Éditeur :
Cambridge University Press
ISBN :
9781108456241
Date de publication :
25 janv. 2018
Dimensions :
23,0 x 15,3 x 1,5 cm
Poids :
410 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is aimed at business professionals and graduate students taking courses in strategic management. It uses the case of Formula 1® to show how businesses can achieve optimal performance in competitive and dynamic environments. This third edition has updated interviews and lessons applied to business context.