Cambridge handbook of marketing and the law, the
Éditeur :
Cambridge University Press
ISBN :
9781108470018
Date de publication :
13 juil. 2023
Dimensions :
23,5 x 15,9 x 3,1 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.