Digital innovation and entrepreneurship
Auteur :
Whittington, Dick
Éditeur :
Cambridge University Press
ISBN :
9781108470506
Date de publication :
12 juil. 2018
Dimensions :
25,2 x 17,8 x 2,6 cm
Poids :
1080 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.