Origination: the geographies of brands and branding
Auteur :
Pike, Andy
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781118556382
Date de publication :
12 mai 2015
Dimensions :
23,6 x 16,0 x 1,8 cm
Poids :
458 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.