Strategic social media: from marketing to social change
Auteur :
Mahoney, L. Meghan / Tang, Tang
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781118556849
Date de publication :
4 nov. 2016
Dimensions :
24,4 x 18,8 x 2,3 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.