Storyscaping: stop creating ads, start creating worlds
Auteur :
Legorburu, Gaston / McColl, Darren
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118823286
Date de publication :
8 avr. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
610 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.