Service management and marketing: managing the service profit logic
Auteur :
Gronroos, Christian
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118921449
Date de publication :
10 juil. 2015
Dimensions :
23,1 x 18,3 x 2,0 cm
Poids :
862 g
Langue :
Anglais
Pays d'origine :
USA
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.