Branding for dummies
Auteur :
Chiaravalle, Bill / Schenck, Barbara Findlay
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118958087
Date de publication :
20 janv. 2015
Dimensions :
23,4 x 18,5 x 2,5 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.