Spike your brand roi: how to maximize reputation and get results
Auteur :
Cehrs, Adele R.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118976661
Date de publication :
3 avr. 2015
Dimensions :
23,4 x 15,5 x 2,0 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.