Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things
Auteur :
Weinman, Joe
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118995396
Date de publication :
9 oct. 2015
Dimensions :
23,6 x 16,0 x 3,3 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
USA
Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value.