Effective crm using predictive analytics
Auteur :
Chorianopoulos, Antonios
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119011552
Date de publication :
25 déc. 2015
Dimensions :
24,6 x 17,0 x 2,5 cm
Poids :
794 g
Langue :
Anglais
Pays d'origine :
USA
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.