Predictive marketing: easy ways every marketer can use customer analytics and big data
Auteur :
Artun, Omer / Levin, Dominique
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119037361
Date de publication :
9 oct. 2015
Dimensions :
23,1 x 15,8 x 2,8 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.