Rise of the platform marketer, the: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms
Auteur :
Dempster, Craig / Lee, John
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119059721
Date de publication :
29 mai 2015
Dimensions :
23,1 x 16,0 x 3,1 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.