Experiential marketing: secrets, strategies, and success stories from the world's greatest brands
Auteur :
Smith, Kerry / Hanover, Dan
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119145875
Date de publication :
17 juin 2016
Dimensions :
23,1 x 16,0 x 2,8 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.