Managing packaging design for sustainable development: a compass for strategic directions
Auteur :
Hellström, Daniel / Olsson, Annika
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119150930
Date de publication :
13 janv. 2017
Dimensions :
24,1 x 17,0 x 1,3 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase.