Hacking marketing: agile practices to make marketing smarter, faster, and more innovative
Auteur :
Brinker, Scott
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119183174
Date de publication :
1 avr. 2016
Dimensions :
23,1 x 16,0 x 3,1 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.