Monetizing innovation: how smart companies design the product around the price
Auteur :
Ramanujam, Madhavan / Tacke, Georg
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119240860
Date de publication :
3 juin 2016
Dimensions :
23,4 x 16,0 x 2,8 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.